Want a website that is appealing and personalized to drive your online business?
Use precise targeting to find the right prospects and grow your audience. Capture their attention with messages that match who they are.
Grow your relationship with your audience by guidance. Help them learn what’s available to address their needs.
Delight each customer by knowing what they want, when they want it. Make them so happy that they buy more and tell others why they did.
As their confidence in you grows, provide individual audience members with well-timed Calls to action to take the next step with you.
Send exactly what your contacts want
Automation gives you back your time
Sales automation helps you sell more
Message your customers when it matters most
What happens when you need to send different messages to different audiences? Segmentation and dynamic content make it easy to customize your message and send targeted emails to exactly the right contact.
Personalize your emails based on any contact information you have. When you send exactly what your contacts want to see, your emails feel personal. And more people engage with your emails.
Reporting helps you see which emails are performing and which ones could use work. Then, you can use simple split testing to make your emails get more opens, clicks, and buys.
|WHAT CAN YOU GET IN A MARKETING AUTOMATION PLATFORM?|
|Site tracking||What do people do on your website? Connect your CMS tool to track actions on your site, then follow up with triggered messages.|
|Sign-up forms||Collect email addresses, segment your audience, and trigger automations with custom forms and landing pages.|
|Migration Services||We’ll migrate your automations, email templates, sign-up forms, and contacts to ActiveCampaign for free.|
|Goal tracking||Track goal analytics and conversions to see what’s working and what isn’t in your marketing.|
|Advanced reporting||Figure out which marketing campaign automation gets results. Use performance and custom reports to find ways to grow.|
|Attribution||Track the entire customer lifecycle to see where your customers come from.|
|Split action||Find your top performing automations by A/B testing your automations and email funnels against each other.|
|Lead scoring||Find your most engaged contacts and nurture leads to offer them exactly what they want.|
|Notification Emails||Let automation nurture your leads, then notify you and automate task assignment at the perfect moment to follow up.|
Segmentation lets you send exactly what your contacts want to see. When you automate your segments, you can deliver personalized follow-ups with dynamic email content, A/B test flows, and make your drip campaigns more effective.
See all your automations in a single view. With a birds-eye view of your marketing automation platform, you can check performance reports quickly, then make tweaks without worrying about stuff going wrong. Your whole customer lifecycle is connected across every channel.
Automated contact management lets you see your whole sales process at a glance. When you can automate task assignment and sales routing, your sales team is always on the same page. Track interaction at every stage of the sales cycle, and pick up where anyone else left off.
Which leads are the highest priority? Who is most likely to become a customer? When should a marketing qualified lead become a sales qualified lead? Instead of guessing lead quality, let lead scoring, win probability, and automated segmentation tell you the right time for phone calls and outreach emails.
Forget tab switching. Get the Chrome extension to manage contacts from any web page and create deals directly from your Gmail account. Track email opens and replies, and keep contact information in front of you when you need it.
|WHAT IS A SALES CRM WITH AUTOMATION?|
|Sales reporting||Track the performance of individual members of your team and your sales funnel.|
|Win probability||See how likely you are to close each deal, so you can focus your time where it makes a difference.|
|Marketing automation||Automate your sales funnel. Create nurture campaigns for the deals that aren’t quite ready to close.|
|Segmentation||Make sure you know who you’re talking to. Automatically segment your leads based on the actions they take.|
|Lead scoring||Find leads most engaged with your business and content. Add scores to overall deals and individual contacts.|
|Notification emails||Notify your sales team when it’s time to follow up. Add notifications from within sales automations and nurture campaigns.|
|Automated deal updates||Automatically update deal owners, deal stage, deals won or lost, and deal value.|
|Task assignment||Assign tasks to individual sales people, either manually or within automations.|
|Note creation||Take notes directly within each deal and contact record, so that your whole sales team is on the same page.|
Before you chat with a customer or reach out over email, you need to have context into their history with your company. See what problems or questions they’ve had in the past, and predict their needs.
Offer incentives or special deals to customers who buy repeatedly, or create communities of strong customers to advocate for your business, growing your customer base from the inside out.
Providing a great customer experience starts with understanding what your customers like to see. Track past email clicks, purchases, and live chats across the ActiveCampaign platform to get a sense of what makes your best customers happy.
Lead scoring, engagement tagging, and pipeline automation make it easy to track customer health and take action so you can step in to offer support. Identify when customers and accounts are at risk of leaving a bad review, having a subpar experience, and more.
Good customer service happens everywhere, and at every stage. You can now go beyond traditional support channels and leverage the latest in chatbot automations, multi-channel support, and nurturing email workflows to provide the best customer service experience.
|THE CUSTOMER SERVICE TOOLS YOU NEED TO SUCCEED|
|Multi-channel support||Pick up conversations via web chat, email, or Facebook Messenger.|
|Site & event tracking||See exactly what your customers are doing in your app and on your website.|
|Flexible pipeline||Create the pipeline stages and customer health metrics that make sense for your business.|
|Chatbot automations||Automate messages, collect data, and pre-qualify leads — even if you’re offline.|
|Native integrations||Bring data in from 300+ apps to inform your customer service processes.|
|Team collaboration||Tag a teammate or assign ownership to bring them into a conversation and stay on the same page.|
|Automated tasks||Create tasks in response to key events and assign them to a team member.|
|Automated workflows||Use triggers, actions, and logic to automate outreach based on contact actions.|
|Consolidated records||Keep track of all customer information in a single contact record.|
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