There is no denying that the health and wellness market is highly saturated with multiple competitors, so if you’re dealing with products in this space, you already know firsthand how hard it is to make your brand stand out and effectively market your products.
But worry not, if you’re looking to level up and create the best digital marketing strategy for health and wellness products, we’re here for you. In this post, we’ve curated some important tactics that you can employ to promote your products better.
As consumers hop from page to page, each with different needs and approaches to health and wellness, brands need clever marketing strategies to enter and efficiently engage this lucrative market. Your consumers are already on the search- you just got to ensure that your brand is the one that captures their attention.
Before you hash out a digital marketing strategy for health and wellness products, we recommend that you make sure that your marketing strategy aligns with your overall long term business goals.
Lay out which actions need to be taken by which people, whether you’ll assign certain tasks to your in-house team itself or outsource it. It’s best that at this stage of planning, you also figure out what you want your brand voice and image to be.
It’s crucial to understand who your target audience is and get a better sense of what their needs and expectations are so you can create customer profiles and deliver a more personalized customer experience.
Get a good grasp of who your customers are, how they go about searching for answers to their pressing health and wellness questions. What ails them, what type of products are they looking for, what solutions are they seeking and which digital channels do they most frequently use?
It’s also best to divide your customers into segments and create customer personas for each different segment as this will simplify everything.
Here’s a list of our recommended tips on the best digital marketing strategy for health and wellness products.
Perform Competitor Analysis
Before launching any marketing campaign, you need to be familiar with how your competitors promote their products or services.
You can try to assess your competitors by asking the following questions:
By performing such competitor analysis, you’ll be able to single out channels your competitors are active on and the ones they haven’t used yet. It’s best if you also think of the reasons they neglect certain approaches. Is it because they’re not effective or they haven’t tested them yet?
With competitor analysis, you’ll figure out your competitors’ strengths and weaknesses and you’ll be able to make better informed decisions on your campaigns.
Another best digital marketing strategy for health and wellness products is blogging. It’s a proven digital marketing tactic that boosts organic search rankings and increases website traffic over time.
This is because search engines such as Google frequently search websites for new content. When you publish blog posts about your products, search engines conclude that you’re a credible authority on these products, and send searches to your website.
It’s been proven that small businesses that also run blogs get more lead growth compared to small businesses that do not publish blog posts. By blogging, you can also provide detailed information for your products that you won’t be able to on your website’s product page. Also, with blog posts, you’re free to offer different perspectives on products, be it product reviews or product comparisons.
Build a Social Media Presence
If we’re talking about the best digital marketing strategy for health and wellness products, the article won’t be complete without mentioning the importance of social media as a marketing tactic. Social media is a great way to drive traffic to your website and promote your products.
You’ll be able to reach your audience effectively as social media is widely used and frequently assessed. As such, there’s a higher chance of being found by people who will purchase from you. Social media also adds to the credibility of your brand, as people are more likely to trust your products if you have a solid social media presence.
It’s best that you invest in sponsored content to ensure more visibility for your product posts. Like paid search advertising, sponsored content allows you to target highly-specific audiences. For instance, on Facebook, you’re able to specify demographics such as age, location, gender, interests and behaviors.
Make Use of Email Marketing
Though it’s crucial to focus on attracting new customers, marketing to current customers is also worthwhile as once a customer has interacted with your business without any issue, the chances of them making a repeat investment is higher. To keep customers returning to you, it’s best you stay in contact with them.
Email marketing is absolutely key when we’re discussing the best digital marketing strategy for health and wellness products. With email marketing, you’ll get customers to make repeat purchases. Many email users check their inbox regularly, so there is a strong likelihood to be more visible to your customers.
Another key solution when we’re discussing the best digital marketing strategy for health and wellness products, a website should be the center of your digital strategy. Your website is where you convert leads. It’s best that you go beyond a traditional website- whether it be a social media page, a simple landing page, or a blog platform that provides information and support to subscribers.
Such blogs are very effective engagement tools and a powerful way to boost customer trust. We recommend that you ensure your website is designed to provide an optimal user experience, excellent navigability, relevant information, and quickly convert.
With all that said, it seems like a lot to take on but don’t get overwhelmed thinking you’ll never acquire the skills to perform all these tactics effectively.
Simply focus on other areas of your business and meanwhile, find the right digital marketing agency who takes the time to immerse themselves in your business, your objectives, your customers and most importantly, what your business goals are.
We at Digitals Daddy are confident to say that this is exactly what we do. We are highly client-centric and we’ll tailor our services to suit your unique business needs. We’ll strive to come up with relevant and compelling content optimized for search and social media platforms. We have ample experience working with health and wellness partners, so we’re familiar with all the proven tactics to increase your brand visibility and boost traffic. Reach out to us and we’ll see how we can help you!
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