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Looking to build a website for your business? Well, look no further. Be it a startup, or a small business, we’ve got you covered as we’ve curated reliable information on all the know-how of web development.
This article will cover the cost of website development in India, the benefits and key features of a good website, and reveal the tips to choose a good website development company to work with. Let’s get straight to the point.
Website development is the complex work involved in building and maintaining websites. It’s the behind-the-scenes work by web developers to make a website look great, load fast and perform efficiently for a seamless user experience. It covers tasks such as web design, web programming, web content development, etc.
Today, whether your business is part of the beauty industry, textile industry, automobile industry, or insurance industry, investing in website development and having a website for your business is so important. It’s as important as building the physical space to conduct your business. Research has shown that 6 out of 10 customers expect an online presence from brands they consume from.
So, investing in website development and being part of the online world is key to upgrading your business. There are so many benefits of developing a website. Here are a few:
Having a website means that you have a good online presence. This exposes your business so that customers can easily find you- anytime, anywhere. You will be able to stay connected with your valuable customers even outside of business hours.
Customers today are distrustful of any business that has no online presence. If you have a good, well-designed website, customers feel more comfortable using your services.
You can also increase further credibility by promoting your social media channels, and building a trustworthy community with your customers.
You will see more growth opportunities by investing in website development. Since your site is accessible to people across the world, you can easily expand your business and reach potential customers in the international market.
If your business doesn’t have an online presence, you are missing out on business growth opportunities and will lose potential customers to your competitors. So, investing in experienced web developers to design a good, active website for you will give you an edge over your competitors.
A website is a perfect space for effective communication between buyers and sellers. Your audience will get to know more about the services you offer, the opening hours of your business, and contact information.
It is also a cost-efficient way to conduct customer service online- get inquiries from potential customers and feedback from existing ones.
With all these benefits listed, you must now be more enthused about tackling web development. But the catch is that you will achieve these benefits if you come up with a good website. So, without wasting any more time, let us dive into the features necessary for a good website.
Key Features of a Good WebsiteHaving a quality website is key for good marketing. It’s your business’s front door after all. Building a website is easy in this day and age owing to various readymade templates and themes.
But what’s really challenging is to differentiate your brand’s image from today’s competitive market. For that, you need a really good website from a reliable web development company that will convert casual users into engaged and invested customers.
A lot of people are going to be using various gadgets to access search engines. So, we recommend you optimize your site well to make it a user-friendly website on multiple devices.
A mobile-friendly design is especially crucial as it is one of the most important features of a good website.
We live in an age of instant culture. Instant gratification is a huge thing now with people constantly looking for the fastest and most convenient way to consume information.
So, time is of the essence. It’s necessary to develop a fast-loading website so that it’s able to load in a matter of five seconds, maybe even less.
As we said, your website is your business’s front door. It reflects your company, your products, services, and most importantly, your brand image. So, your website should be able to make a good first impression when a customer visits your site.
We recommend organized layouts, quality pictures and graphics, and constant upkeep to test the speed and functionality of all pages on your site.
It’s no secret website visitors are always in a hurry. Nobody has time to wait. So, User Experience (UX) is key in ensuring that visitors can understand and easily navigate your site.
It’s best to stick to obvious, logical navigation steps with a clear hierarchy of main categories and sub-categories. Your website should both be easy on the eyes and also functional via the use of consistent layouts and visual cues.
How best to stand out from your competitors? The key here is fresh, quality content. Make your content succinct, new, and refreshing. It is advisable that you avoid using jargon and corporate speech as it will detach your audience instead of engaging them. In fact, over the years, brands have started leaning towards a more personal and casual tone to seem relatable to their audience. Blogs and social media updates are also great to put out fresh, interesting content. This keeps visitors returning and also aids in SEO strategy.
Now that we just dropped the big term, let’s dive into why SEO (Search Engine Optimization) is so important to bring traffic to your site and ultimately, your company. Besides ensuring your content is unique, SEO-optimized content is key in your website development strategy to make your site reach a huge number of people. So, merely developing your website and expecting user traffic will not cut it.
That is why we strongly advocate for our clients to incorporate SEO-friendly URLs and ALT-text for image optimization. But, you will have to understand that SEO is a long-term and time taking investment in your website development process.
It is advisable that you don’t make your audience work for information. Make information such as contact number, email address, and social media easy to access.
A Google map of the location of your business is also great. The key is to ensure your audience can easily avail multiple points of contact to build more engagement.
To set a certain yardstick for website development cost in India is not easy as the cost of website development depends on a variety of factors such as the complexity of design and development.
So, website development cost in India varies a lot and will depend on the features you choose and the web development services you opt for. The features necessary for a landing page are not the same as what you will need for an e-commerce website and vice versa.
Simple sites are easy and quick to design and they cost less. But the same can’t be said for an e-commerce website which can be expensive. And custom website development can be extremely expensive.
And because of this difference in website types, the complexity levels of the website designing and development also differ.
You must also remember that a website is not a one-time commodity that you can buy and set aside. For a good web development strategy, your website needs to be maintained, updated, and upgraded on a timely basis. Your website is a business tool that needs to be constantly kept alive and prevent stagnation.
Without further ado, let’s dive into a full breakdown of website development costs in India.
The domain is the name of your website and the first step in website development starts with domain name registration. Since your website domain is the first thing your audience sees, we recommend a catchy and simple name that others can easily remember. It should also appropriately reflect your brand image.
A website domain cost may range between INR 500 to 1000 per month. The website domain cost also depends on the availability of domains such as .com, .in, .org, .net, etc.
It will also depend on the domain registrar such as GoDaddy, BlueHost, HostGator, etc. These domain registrars provide integrated services to manage hosting, DNS, databases, and email accounts- all crucial for a good web development strategy.
As for web hosting, it refers to the place where your website files are stored. The cost of a web hosting plan can range from INR 199 to 1699 per month. The website hosting charges also depend on the type of website hosting provided such as cloud, shared, dedicated, etc. Other factors also include the storage space, number of website visits per month, etc.
It is also crucial to note that some web hosting platforms offer a free domain (eg, GoDaddy), SSL certification, and a professional email.
Your website theme and logo make up a huge part of the overall look of your site. A good website design will take you a long way as website design is as important as website functionality. There are many free, ready-made web design templates and paid ones.
Are you wondering whether you should choose a free website template or a premium website template?
Here is a handy guide to help you make an informed decision.
| S.No | Free Website Template | Premium Website Template |
| 1 | Free website templates are better suited for a personal blog | Premium website templates are better suited for a business website that requires complicated functionality |
| 2 | Free website templates offer a site design that looks the same as most | Premium website templates offer a unique website design that can make your site stand out from others |
| 3 | You only require basic functionality | Your website requires many complicated different features (eg. e-commerce website) |
| 4 | A free website template does not involve the use of a lot of plugins | A premium website template has better compatibility with plugins, apps, and extensions |
| 5 | A free website template requires little support (especially for personal blogs which only need simple blogging functionality) | A premium website template requires a dedicated support team to regularly maintain and update the website |
So, for a business website, we would suggest you go for a premium website theme over a free website theme. The cost of a website theme ranges from INR 4000 to 8000.
As for your website logo, it is as important as the design reflects your brand image. So, you need to ensure that your website logo reflects your brand and tells your brand story so you’ll have better chances to stand out from your competitors.
Logo design prices in India can vary widely. It depends on the quality of the work and the person assigned to design it- whether they are freelancers or established design firms. If you’re a small firm or startup looking for quality logo design, you can expect to pay anywhere between INR 1000 to 50,000.
For an even higher premium logo design in cases of thorough branding or rebranding, the rates would continue to increase up to INR 100,000. This is because logos are expensive and rightly so, as it requires a lot of creativity and market research.
Your website content makes up one of the most crucial components for your business growth. When we say web content, it’s not only limited to written words but also includes a wide range of content such as images, videos, graphics, and any other form of content there is.
Your content is your point of communication with your audience and conveys what your business is about and the kind of products and services you offer.
It also helps with SEO so that your site pops up high on search engine results. This will then bring in more website traffic and engagement and ultimately, the entire website development process will increase your business income.
A website copy is written content for the purpose of advertising and marketing, so persuasive web copy adds to your brand’s personality. This increases customer trust and credibility for your brand.
As for the costs of content writing and copywriting in India, you can expect to pay around INR 2000 to 4000 per page.
A website will just waste away in a corner of the internet if no one visits. And what is the use for such a site?
Now that we just talked about the importance of content/ copywriting and the expected cost, let’s turn to the importance of SEO- friendly content in attracting customers and the necessary cost in achieving that.
To put it simply, SEO is a technique that improves your site by increasing its visibility through relevant keywords when people search for products and services related to your business on Google and various other search engines.
SEO cost for small businesses and startups in India can range from INR 5000/8000 to 25,000. SEO cost in India can also go up to INR 55,000 with an expert agency. SEO services in India are also offered in packages.
These packages offer you an array of service options such as on-site SEO, off-site SEO, on-page SEO, off-page SEO, etc. You should note that SEO is a long-term investment and its results and impact on business will take 6 to 12 months to see.
If you’re in the business of selling products or services, we suggest that you set up many features to make sure that your customers have a smooth purchasing experience. And adding an e-commerce setup will cost you additional money.
A website developer needs to develop the product catalog as well as add a shopping cart application to your website. And one very important e-commerce feature is the UPI integration. So, you will also need to set up multiple payment gateways to receive payment from your customers.
The developer will also need to integrate shipping control plugins, manage taxation and billing. Implementing and testing all these must-have e-commerce features will take some time plus cost.
The cost of adding a UPI integration will range from INR 3000 to 5000. And the overall e-commerce setup cost in India will be around INR 20,000 to 30,000.
If your business offers products and services, then incorporating a live chat feature is a great idea to save money on web development. It is a cost-efficient method to conduct customer service. Plus, it also saves the customers a lot of time as many of them hesitate to contact through phone or email as it takes more effort.
The chat feature will offer them a speedy way to make their inquiries and purchase what they want. It will also help you get a good picture of customer analytics which will help you better understand what they’re struggling with, their needs, and satisfaction levels so you can improve your business.
A live chat feature cost in India ranges from INR 2000 to 4000.
In today’s age, social media is one of the most crucial factors in web development strategy. Billions of people use social media every day. So, building your social digital footprint will ensure that search engines give your brand high importance when it validates your site.
We’re all familiar with some of the most popular social media sites such as Facebook, Instagram, Twitter, LinkedIn, etc and their level of traffic far outnumbers all search engine marketing channels. As such, social media is unavoidable and should be used to its full capacity in your web development process to boost your business.
Setting up a social media presence requires setting up your account handles, updating them regularly, and having a good social media strategy. You will also need to effectively communicate and answer to people interested in your business.
In India, outsourcing social media management may cost around INR 25000 to 100,000 per year.
With website development, it doesn’t just end when you’ve built the site. You need to invest in regular website maintenance to ensure that your website works well.
And for that, it would be best to hire experienced agencies offering the best website maintenance services.
What do they offer? So, if you are wondering about the benefits of website maintenance, here are some of the website maintenance steps they take to make sure your website is running at full capacity:
Website maintenance cost in India starts from INR 5000 per month.
Research has shown that a responsive website is a huge ranking factor and also that the majority of website traffic comes from mobile phone users. So, ensuring that your website is designed to cater to all kinds of gadgets, especially mobiles is key.
A responsive website will require more CSS styling and an experienced programmer who can edit the code and design of your website to make it more responsive on a wide range of devices. So, it’s more expensive than static websites.
In India, the cost of making a responsive website depends on various factors:
| S.No | Type of Website | Cost |
| 1 | Already existing website | INR 15000-25,000 |
| 2 | Business website/ blog/ portfolio site | INR 15000-40,000 |
| 3 | E-commerce website | Starts from INR 35,000 |
When you hire a web development company to design a site for you, usually there are two web development methods.
For an overall picture of web development costs in India in both scenarios, have a look at the table below.
| Type of Website | Business Website Price | E-commerce Website Price |
| Web development via themes & plugins | INR 20,000 - 50,000 | INR 35,000 - 80,000 |
| Custom web development | INR 60,000+ | INR 70,000+ |
In today’s marketing landscape, the success of your business rests a lot on how successful your website is. If you need a website for your business, it is crucial to know how to choose a good and reliable website development company.
Our article outlines all the criteria you need to consider when comparing website development companies and selecting the one you want to partner with.
First, we recommend that you frame an idea of the kind of website you’re looking to build. What are your goals and what features would you like to have on your website?
For example, you may want to add a blog section, SEO features, contact form, social media features, etc.
So, in this way, we suggest that you set certain goals for your website to achieve. This will help you choose the best web development company in India best suited to meet the needs of your new website.
Below, we’ve compiled various criteria to help you make an informed decision when selecting a web development company to work with:
When choosing a web development company, it is always crucial to first check the level of experience the company has and the quality of service it has catered to its previous clients. Also, does the company present a result-driven, professional image?
It is best you take all this into account and do your own research on the various companies you’re considering hiring. We suggest that you analyze the projects and websites of other clients that the company has made in the past.
This will help you know more about how much experience the company has. Go for companies with broad experience in various tech areas that show results proven by years.
Professional IT companies offer a huge range of web development services, such as UI/UX design, quality assurance, upgrades, website maintenance, and support.
Another criterion to keep in mind is the number of years your company has been active for. Ensure that they have a long list of repeat clients as that indicates service satisfaction.
The average shelf life of a web design lasts around 3 to 4 years. Companies that succeed in maintaining clients across multiple redesigns prove that they stay up-to-date with the latest digital marketing strategies.
A well-established and reliable web development company will collaborate with you for a long time and will ensure that your business has the long-term support and suggestions you need to run a successful website well into the future.
Deciding to partner with a web development company is a huge decision. So, before you take the plunge, we recommend first considering the reviews of those who have already worked with the web development agency.
Feedback from the clients who have worked with them previously will give you better insight and clarity. So, we suggest you reach out to their clients by call or email and discuss their experiences with the company’s work ethic and level of involvement in project management, deadlines, availability, responsiveness, and more.
Their reviews will help you decide whether the company is favored for projects similar to yours. This will also help you realize your web development company’s rank among others in the industry and whether their peers recognize them.
For future website owners, knowing the specialization of your web developer is key to understanding whether this website development company can help you achieve your website goals and ultimately, your business growth. For this, the first step is to check the team's portfolio.
A web developer portfolio will show a record of the web development company’s success. Does the company keep up with the latest technology and online marketing strategies? Do their portfolio list original projects that cater to the unique needs of different clients?
We recommend that you go through their work samples and note down what you like and don’t like so you can make an informed decision.
Building a website is not a one-person task. It requires an efficient work strategy and team mindset among everyone involved in the project. So, the communication skills of web development companies are a crucial point to consider.
If any gaps in the communication process pop up, your project can get disorganized. So, before you partner up with a potential agency, contact them and assess their communication style with the following questions:
Usually, what happens is that most web development companies outsource a lot of their work to third parties in order to reduce labor costs.
This model often leads to long delays due to scheduling conflicts, communication breakdowns, and no direct control over the team in charge of the creatives and coding.
Since what you say to your web company will be communicated again to the third party doing the work, it creates a disorganized work and communication process.
As such, we suggest that you opt for a web development company that performs all the assigned work in-house, and has a dedicated project manager and web development team to build your desired website.
Your planning would be even more solid If you could physically go to the office and meet the team in person. As you will be spending much time communicating and working together with the team, it is crucial to make sure that they are the right fit for your project.
In our years of experience, Digitals daddy has helped various clients with unique needs to develop a website for their business, blog, e-commerce stores, etc.
We offer web development services to create a unique and responsive website for your business. We will also see to the best of our ability that it provides a smooth user-friendly experience for your audience and perfectly meets your needs and enhances your business growth.
If you have a complex project you are currently tackling and wondering how to go about developing it, contact us, and we will provide you with our experiential guidance to help boost your project.
For the success of your business, we suggest that you fully invest in dealing with other aspects of your project and leave the task of creating a professional website up to us!
Now, after having read all that information, you must be wondering where to find a good web development company that is perfectly aligned with your business requirements.
Well, look no further. We are here to fulfill your business goals.
We also have a wide scope of experience and capacity to work with a variety of top industries such as insurance, automobile, real estate, retail, FMCG, textile, food and beverages, etc.
As for the website development cost with Digitals Daddy, it is difficult to estimate an amount without considering the complexity of the project first. We also offer various web development services that you might want to make use of, so all these additional factors need to be considered before arriving at a possible cost.
Your website is key to attaining maximum business growth. Whether your business is a startup, a small business, or a mid-size business, it is crucial that you build a website that provides a good user experience. So, your site’s overall look, design, content, responsiveness, and everything must be in ideal working conditions and ready to deliver the best for your audience.
If you wish to fully focus on growing your business and leave the part of website development up to us, you can place your trust in Digitals Daddy to build the perfect website to meet your business goals. Contact us and let us help bring your vision of your ideal website to life!
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