# 88% of consumers perform online research before making a purchase.
|Of customers give online reviews the same weight as word of mouth
|Of customers are more likely to choose businesses with five star ratings
|Of consumers are less likely to choose businesses with negative reviews
Digitals Daddy with its well structured PESO Model (paid, earned, social, owned) covers your online business reputation and your persona to level up your marketing game and earn profit simultaneously.
Paid Media: Ultimately by sponsoring content, you're able to reach audiences that might not have come across you otherwise. Digitals Daddy through paid media, makes you visible on Google, facebook, twitter, insta etc by providing top ranking with a friendly content approach.
Earned Media: All the merited coverage of your business on external websites, i.e., the coverage you didn’t pay for, and is being hosted in good faith. Digitals Daddy provides you with the right content, management and services to combat competition if any via this medium.
Social Media: Your social media presence is by default an extension of your brand. They create an avenue for your customers, clients, and users to interact with you and one another. Digital Daddy ensures your social media remains active, by publishing fresh and engaging content every day.
Owned Properties: Owned properties are simply the online domains you own or host. As these services are owned by you, you have complete control over their content, advertisements and payment gateways. Digitals Daddy recommends you to create only selected properties to avoid confusion about the brand and the ownership.
A good online reputation management builds trust with customers, employees, and investors. As a result, you can grow your business more effectively and deliver better ROI.
The process involves publishing and optimizing online content to control the first page of Google for branded search queries. A typical ORM strategy might include:
Social Media Marketing.
Search Engine Optimization.
Customer service tactics.
Need Help to Develop Risk Proof Digital Marketing Strategy?
Digital reputation management broadly falls under the category of search engine optimization (SEO). In fact, 98% of searchers won’t look past the first page of Google results for any query; therefore, the content that shows up on page #1, overwhelmingly controls public perception. If you want to own your narrative, you need to control the content that appears on page #1 when stakeholders search for your brand.
That’s where Digitals Daddy steps in with its evergreen mantra of visibility- connectivity- conversion and level up your business/brand on all necessary platforms as #1, be it trending or ranking.
The need to develop an online reputation strategy will always exist, because an algorithm alone cannot be trusted to differentiate between tantalizing and reality.
Digitals Daddy team consists of professionals with layers of experience in online reputation management, can promise a stellar reputation for your business. It is more important than ever, to streamline your online reputation, since search engines are the new age gospel, that could make or break your business/brand.