Overview
We improve your marketing campaign and gets web analytics system that helps to increase conversion rate including customer service and revenue.
What is conversion rate optimization?
Conversion rate optimization is a systematic way to increase the website’s visitors who do targeted activity on website like filling up the form and becoming customer. This is the process tells us how users move through your site and what action they take.
How do we calculate conversion rate?
To figure out and calculate the conversion rate we take the number of unique purchase orders and divide it by the total number of Session. Now one more term we need to understand that is ‘Session’ that is if a user visits the site four times, that would be four seasons and four opportunities to convert. Let’s understand it with an example.
- Customer visit the site only
- Customer visits the site and searches the product he wants to buy.
- Customer visits the site and compares the product rate
- Customer enters his details and buys the product
- Now conversion rate will be total no of sale/no of Session or no of sale/no of visitors *100 and in this case it is 25%
Benefits of conversion rate optimization
Conversion rate optimization can help you better to understand the targeted audience and find what message or best suits to their requirement. Conversion rate optimization looks at finding the right customers for your business. Getting more visitors will not do your business good if they are not right kind of people. Conversion rate optimization will help you in better conversion and increasing ROI.
Conversion rate optimization impact on branding
Conversion rate optimization impacts you website/company branding. The positive impact compounds and ripples across other channels, improving the efficiency of your paid media activity and pushing you ahead of competitors. It is highly cost effective way of increasing sale and branding visibility.
Conversion rate optimization reduce bounce rate.
When you are working hard to increase your website performance, one of the things you that you should do is to reduce a high bounce rate. High bounce rate is a symptom that something is wrong in your strategy and your website is not attracting the visitors or they don’t have good experience. Conversion rate optimization also helps us to reduce the bounce rate of our website. According to experts, ‘having more landing pages can reduce the bounce rate’.
