Who doesn’t want attention to their business and making it profitable? What efficient technique comes to your mind when you think about increasing the reach of your business?
I assume you are on the right track if you are thinking about PPC advertising. As the digital world is booming, we hear some of the marketing terminologies a lot, like pay-per-click, Google advertising, social media advertising, search engine advertising, display advertising, guerrilla advertising, mobile advertising, etc. But, we are specifically going to focus on PPC advertising today. And, if you have landed on our page, then you are on a quest to find ways to take your business to the next level with the help of pay-per-click.
It is also known as pay-per-click (PPC) marketing, which is a form of online advertising where the advertisers pocket the cost when any visitor on a particular website clicks on their ads. Advertisers bid on the perceived value of a click concerning the keywords, platforms, and audience type in which it operates.
This is a method of online marketing where ads are placed in strategic places online and advertisers pay a fee only when the ad is clicked by a visitor, hence the name pay per click. It’s a way to buy visitors rather than attract them organically to get traffic to your site. On social media, the ads can appear as posts on the feeds, banner ads on the side, and with a variety of other firms on the same page.
The paid ads are up top and labeled, as set organic results are the ones underneath. Today, platforms such as Facebook, Instagram, YouTube, LinkedIn, Bing, Flipkart, Amazon, and even Pinterest have options for paid advertising. This is the world of PPC advertising.
Which social media platform is the best for running paid advertising to promote your business? This depends on your business requirements. There are multiple advertising platforms today running ads, but the dominating one is Google Ads, which has a competition named Bing Ad. Other than that, you can find a few more platforms mentioned just below. Scroll down to read:
It is actually a fight for keywords. Ad auction is a process of fixing the cost of an online advertisement. The highest bid is the top place your ad will obtain. Advertisers focus on relatable keywords for making their ads ahead of others in the race of making a profit through Pay per click (PPC). Every time someone does a google search, the Google ads auction decides which ads to show and in what order.
Imagine four advertisers competing for space on the search research page. Each one has indicated how much they are willing to pay for someone to click their ad and visit their website.
Advertiser A bids $4, Advertiser B bids $3, Advertiser C bids $2, and Advertiser D bids $1. You might think that the highest bid is $4 would automatically win this auction, but a high bid is not guaranteed because people searching on Google see the ad most relevant to their search. Imagine if bids were the only consideration in the auction, then you might see an ad for shoes triggered by a search for insurance. To provide the best user experience, the ad auction considers three main factors:
When working with PPC advertising, you have to keep certain terms in mind that play an important part if you’re considering doing paid advertising.
Cost per click: If the user clicks on any of your PPC advertisements, the advertiser pays a specific fee. This fee is called the Cost per Click. For a CPC bidding campaign, you get to fix a maximum bid which is the highest amount you are willing to pay for an ad.
Cost per Mille: CPM stands for cost per thousand impressions and is solely applicable to and displayed in video advertising, as opposed to cost per click, where you pay depending on how many times your ad is clicked. CPM is calculated only on impressions. You’re purchasing the right to merely display your ad 1,000 times, regardless of how many times it’s clicked. You’ve probably heard of PPC, or pay-per-click advertising.
So, is PPC advertising right for your business?
In the end, the greatest benefit of PPC advertising Digitals Daddy has to offer, is that it helps websites to get the attention it deserves from the people who will appreciate them most.
Change this footer toggle content by navigaiong to " theme customizer > footer section " add footer top toogle content