Apparently, achieving a greater revenue and registering massive growth at a fast pace are the ideal standards that every business enterprise longs for while thinking of low costs too. But such a goal calls for accommodating the workforce, processes and available technology in proper adjustments.
Luckily, any leading marketing automation company holds the key to such a complex situation. Corporations are enabled to align, automate and quantify their tasks (which are again developed after a detailed analysis) so that operational efficiency could be rebooted resulting in faster revenue generation.
Clearly, a software technology programmed by thinking out-of-the-box enables an enterprise to achieve optimum marketing of its products and also the in-brand establishment across multiple channels. As such, by consulting a premium marketing automation company, a wide range of tasks get facilitated which are integral to the modern-day business world.
For instance, from lead generation, segmentation, lead nurturing, customer associations, cross-sell, retention to ROI quantification, all such tasks get super-quick and super-simplified when a prestigious marketing automation company is there on our wise and wide side to cater to all such needs.
Eminent marketing guru from America, John McTigue, place full trust in marketing automation as without it people won’t come to know about your brand and won’t get motivated to buy any of your products.
In fact, Forrester’s Marketing Automation technology appears to be prime in its forecast from 2017 to 2023, as one of the hottest technologies in the business arena across the horizon. It was initially designed for corporate giants, but such marketing automation tools have gathered wider relevance today and in addition, they are scalable to suit the interests of SMBs (Small Medium Businesses). Such is a must-have business technology that every business leader should long for.
Why do you need Marketing Automation? How does it help?
Today’s marketers confront a lot of problems such as difficulty in engagement tracking, going after weak leads, etc., the list seems to be endless. Now, with the implementation of marketing automation technology, you reap the benefits of strategic optimization. Communications are stressed upon which results in sales, ROI and enhancement in the customer relationship.
A handful of common issues which are resolved by the virtue of marketing automation services through such means are as follows:
1. Multiple Tasks In Less Time:
In today’s environment, marked by towering digital enthusiasm, marketers remain under pressure as they have to deal with another task after finishing the previous one. They have to nurture leads, chase revenue targets and finalize the deals in smooth succession.
2. Tracking the target users:
Problem: Businesses are unable to track users, nor are they able to gauge their preferences.
Clearly, when we have the knowledge about user engagement, we get an upper hand and any prime digital marketing automation company can turn the tide in your favour, as we are able to gather and track leads thus ensuring best lead management in a typical funnel framework, wherein marketing processes and customer conversation can be automated and is facilitated offline too.
No doubt, when such processes are streamlined and executed properly, huge ROI (Return On Investment) can be garnered. Likewise, engagement can be tackled through retargeting and recirculation and it makes it important that a CRM marketing automation company is associated with. Consumers are scattered across the geographical frontiers. We need to find who might be interested in our services so that we can target the right person with the right content on the back of a marketing automation technique, on a relevant platform.
3. Turning Leads into sales:
Problem: Sales funnel is not up to the mark as leads are not translated into sales, which clearly makes us realize the need for a marketing automation company.
It is estimated that 61% of the marketers in the B2B segment face the challenge of producing potential leads. This data is produced by B2B Technology Marketing Community. Certainly, such is a dreaded scenario, but the remedy lies in the form of the promises exhibited by a prestigious marketing Automation Company and useful information is communicated to the target buyers in the most convincing manner. If everything is executed in a planned way, sales leads rise by 50% while bringing the cost per lead down by 33%.
4. Identifying Useless Leads: Saving Time
Problem: My leads are not potential enough and this issue calls for help from a prominent crm marketing automation company.
Businesses should not simply be steadfast towards simple lead generation and awareness creation strategies. They need to become insightful following the tip-off from a renowned automation marketing company, useful customers for the concerned product range and services would be targeted. In other words, if leads show a thin chance of getting converted into sales, one should never waste crucial business time in chasing such meaningless leads. When we are backed by a premier marketing automation and CRM integration company, enterprises are able to uncover hot buyers. As such, we can easily take every buyer in proximity to close deals and maintain a healthy relationship even after that, on the basis of marketing that is led by data and analytics while also considering lead nurturing and lead scoring.
5. Disruption of Market:
Problem: Severe marketing disruptions are happening with tech irregularities getting widened.
When inefficiencies emerge in marketing campaigns, marketing automation technology should be looked forward, driven by the best marketing automation company. Now, with manual work getting automated, our workforce is left with more time to reboot processes as well as to innovate. Not mincing words, with consumer profile getting crisp and easy to gather, combined with automated marketing communication, such as email and mobile alerts, it enables sending targeted messages quickly and easily. As a result, personalized messaging is ensured at every stage so that we can determine and dictate the buyer’s journey but through useful consultancy ensured by a marketing automation and CRM integration company.
Marketing Automation Constituents: What are its components?
Marketing automation comes laden with aspects and capabilities which benefits the businesses, as they carry a deep relevance in the modern day marketing scenario. It helps in garnering results, but for the best results, the best b2b marketing automation platform is required.
Some primary elements are:
A Marketing Database That Is Central:
It serves as the location that houses all the marketing data which includes details about the prospects, customer communication and their behaviour. Each message can be segmented and personalized. In short, it acts as a “system of record” replete with useful marketing info, but only professionally acclaimed marketing automation companies can turn things around in a favourable manner.
Engagement Marketing Driven By An Integrated System:
A marketing process and a customer communication strategy are created and managed perfectly, in such an environment. This is just like an “orchestra conductor” meant for enriching customer interactions.
Driving Analytics:
It serves as a way to test, measure and optimize investment made in the marketing field and which is widely relied upon by a prominent marketing automation company. Through such a framework, we can get to know about the effective strategies and tools, as well as the areas where we can still make refinements for seeking the best results.
A MarTech Stack:
Clearly, we can consider this as the bundle of applications related to marketing that are useful in pursuing our goals. It is the area where tech can be used in order to weave a robust connection with the buyers and to supplement marketing and sales. Optimum consultancy by any prime marketing automation company can prove to be pretty useful here.
Successful Marketing Automation: Yields Greater ROI
In the marketing automation framework, the ROI remains pretty transparent as organizations are able to save crucial time and money with minimal efforts, which again helps in generating more revenue. Assistance from the best b2b marketing automation platform can unleash a range of benefits for your business.
Revenue Growth Is Boosted Through Marketing Automation Framework:
Companies draw better sales performance, say by about 28%, resulting in revenue growth of 33% in comparison to those who hold back from spending on such marketing innovation related to automation. Any distinguished marketing automation company can help you unroll numerous business benefits through its services.
Marketing Automation Saves Time And Cost:
If things move as planned, businesses, by the virtue of marketing automation, can increase sales by 50% while cost per lead can be brought down by 33% and consultancy from any high-profile marketing automation company can turn out to be a game-changer.
For the Sake Of Complete Optimization, Marketing Automation Framework Is Ideal:
Precisely, one needs to be specific about his/her goals and investment constraints while planning about marketing automation and bringing about a sea change in his operational framework on such heels.
