Digitals Daddy-Digital Marketing & Web Development Agency

 +91 9739377746

 +91 9739377746


Who doesn’t want attention to their business and making it profitable? What efficient technique comes to your mind when you think about growing the reach of your business?

I assume you to be on the right track if you are thinking about PPC advertising. As the digital world is booming, we hear some of the marketing terminologies a lot like pay per click, Google advertising, social media advertising, search engine advertising, display advertising, guerrilla advertising and mobile advertising etc. But, we are going to talk about one of them today. And, if you had collided on our page then you definitely are on the quest to find the ways for taking your business to the next level with the help of pay per click.

What is Pay per click (PPC)?

It is also known as pay per click (PPC) marketing which is a form of online advertisement where the advertisers pocket the cost when any visitor on a particular website clicks on their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it operates.

Pay per click (PPC) is used to fulfill the following campaigning goals:
  • Increase sales
  • Generating leads
  • Promoting brand awareness

This is a method of online marketing where ads are placed on the strategic places online and advertisers pay a fee only when the ad is clicked by a visitor, hence the name pay per click. It’s a way to buy visits rather than attracting them organically to get traffic to your site. On social media the ads can appear as posts on the feeds, banner ads on the side and with a variety of other firms on the same page.

The paid ads are up top and labeled, as set organic results are the one underneath. Today platforms such as Facebook, Instagram, YouTube, LinkedIn, Bing, Flipkart, Amazon, and even Pinterest have options for paid advertising. This is the world of PPC.

Before digging further for knowing more, first let me introduce what makes Digitals Daddy unique? And, Why reach out to Digitals Daddy for Digital Advertisement and PPC advertising?
Before digging further for knowing more, first let me introduce what makes Digitals Daddy unique? And, Why reach out to Digitals Daddy for Digital Advertisement and PPC advertising?
Situation – 1: If the target meets less than 80% and greater than 70%, the service cost will be reduced by 10%.
Situation – 2: If target meet less than 70% and greater than 50%, the service cost will be reduced by 30%.
Situation – 3: If target meet less than 50% and greater than 40%, the services cost will be reduced by 50%.
Situation – 4: If the target meets less than 40%, the service cost will be reduced by 60% and you will be entitled to revise the proposal or terminate the agreement.
What are the platforms for Digital Advertising and PPC Ads?

Which social media platform is the best for running paid advertising to promote your business? This depends on your business requirement. There are multiple advertising platforms today running ads but the dominating one is the Google Ads which has a competition named Bing Ad. Other than that, you can find few more platforms mention just below, scroll down to read:

Google Ads
  • 1- This supports the Ads run on Google, search partner sites of Google and display of network sites.
  • 2- Google is the largest pay per click platform in the world that has an enormous amount of traffic. Google is a leading platform
  • 3- Old, outdated and expensive.
Bing Ads
  • 1- A PPC platform shows ads on the Bing and Yahoo networks.
  • 2- It also utilizes search partners.
  • 3- It is primarily keyword-based advertising.
  • 4- It also has a vast network.
LinkedIn Ads
  • 1- LinkedIn is an amazing place to advertise on because it has over 722 million members and 310 million monthly active users.
  • 2- The targeting options on LinkedIn are very specific and detailed, and you can use them to run your ads and reach out to a wide variety of audiences.
Facebook & Instagram Ads
  • 1- It is having a hissy fit right now. Closing down accounts, it’s getting really difficult with the tracking.
  • 2- When you or anyone creates your profile on Facebook or Instagram and engages with the platform, you give both the platforms viable data by yourself that marketers can then tap into to create targeted ad campaigns.
  • 3- A lot of businesses use Facebook, the number is actually over 140 million businesses.
  • 4- It is a big player when it comes to helping consumers decide what to buy.
  • 5-This is one of the biggest advantages on Facebook that you can target audiences depending on their geographical location, interest and needs.
Tiktok Ads
  • 1- It is really good. It is upcoming but it is too fresh and new, you don’t want to be a Ginny pig.
  • 2- Tiktok is an affluent marketing agency, which is generating a ridiculous amount of new revenue for the clients.
  • 3- As Tiktok was the most downloaded App in 2020 with 850 million subscribers, it has 1.1 billion active users worldwide.
  • 4- Tiktok ranks as the second biggest app in consumer spend after YouTube, Disney+, & Netflix. So, it’s a monumental opportunity for businesses to sell their products on the platform.
  • 5- It is really good. It is upcoming but it is too fresh and new, you don’t want to be a Ginny pig.
YouTube Ads
  • 1- The best platform for running ads. It is targeted, cheap and very valuable traffic that actually buys stuff.
  • 2- For many creators, transforming their passion into income is an important aspect of the YouTube platform.
  • 3- There are three key contributors when it comes to YouTube monetization. The viewers, the creators, and the advertiser.
  • 4- From a viewers’ perspective, we want YouTube to be the best platform to find and enjoy entertaining content. The creators’ perspective, we want YouTube to be the optimal platform where you can produce content for those who choose to qualify to earn money. And from the advertisers’ perspective, we want to provide a safer environment to reach their target audience for precision.
What is an Ad Auction in PPC advertising?

It is a fight for keywords. Ad auction is a process of fixing a cost for online advertisement, the highest the bid the top place your ad will obtain. Advertisers focus on the relatable keywords for making their ads ahead of others in the race of making profit through Pay per click (PPC). Every time someone does a google search, the google ads auction decides which ads to show and in what order.
Let’s understand the ad auction with an example:

Imagine four advertisers competing for space in the search research page. Each one has indicated how much they are willing to pay for someone to click their ad and to visit their website.
Advertiser A bids $4, Advertiser B bids $3, Advertiser C bids $2, and Advertiser D bids $1. You might think that the highest bid is $4 would automatically win this auction, but a high bid is not guaranteed that people searching on google see the ad most relevant to their search. Imagine if bids were the only consideration in the auction then you might see an ad for shoes triggered by search for insurance. In order to provide the best user experience, the ad auction considers three main factors:

  • Your bid: This chose google ads, the maximum amount you are willing to pay on your ads.
  • Quality of your ads: This is the quality score, relevance, and usefulness of both your ad and the website it linked to. An ad’s quality score includes three components. First is expected clickthrough rate or CTR. This is the prediction of how often your ad will be clicked when shown. Based on historical performance data, Google has for every search query. Second, your ad relevance. The language of your ad is analyzed to verify it with the matching keywords. And third, your landing page experience. Your ad is only useful when people click it, if it helps them find what they are looking for. A landing page should have relevance and original content which is easy to navigate and above the nature of your business and how you plan to utilize the user’s personal information.
  • The last factor in the ad auction is considered is the expected impact from your ad extension and your ad formats. When creating your ad, you have the option to add additional information to your ad just like contact details, or specific pages on your sites. These are called ad extensions.
Terms related to PPC advertising

When working with PPC advertising, you have to keep certain terms in mind that plays an important part If you’re considering doing paid advertising.

Cost per click: If the user clicks on any of these ads, the advertiser pays a specific fee, this fee is called the Cost per Click. For a CPC bidding campaign, you get to fix a maximum bid which is the highest amount you are willing to pay for an ad.

Cost per Mille: Another form is CPM which stands for cost per thousand impressions applied to and displayed in video ads only as opposed to cost per click where you pay based on how many times your ad is actually clicked.
CPM is based on impressions alone. You’re literally buying the right to simply show your ad a thousand times regardless of how many times it’s clicked.
You’re already learning the lingos of pay per click advertising. So, Is PPC right for your business?

Let’s move to why PPC might be a great option to your online strategy.

  • Extremely Targeted: You can choose precisely who to show your PPC ads to, based on location, keywords, interest, age, gender, language and even the type of devices. So, instead of wasting your money on mass marketing, you’re advertising your goods and services directly to the people who are most likely to be interested in what you have to offer.
  • Retargeting: Further, you can even adjust your ads for people who have already visited your website. This process is called retargeting. Retargeting is huge. For an average out of every hundred people that visit the website, only two will convert into actual customers that means 98% of traffic is virtually a ghost race. Retargeting lets businesses place ads that remind the folks who left to come back and check out the products & services they missed. This in turn helps companies capture over 98 percent of those who didn’t convert the first time.
  • Cost effective: You only pay a fee when your ad is actually clicked. When you consider the fact that the top three advertising spots on a search result get 46 percent of the clicks. The odds really are in your favor. You’re up there at the top of the list even above the top organic results. Let’s say an ad costs you 15 bucks to earn that one click, but if the product you sell is $400 that’s really not a bad return on investment.
  • Super Trackable: Basically this means you can monitor how well your ads perform and adjust them accordingly. If one isn’t giving you as many clicks as you’d like, you always know exactly which ads are actually driving sales and helping your business and which one’s aren’t. Flexibility comes hand-in-hand with PPC advertising.
  • PPC advertising is fast: Although high ranking in organic search results is essential, it takes time to do so, but with PPC, you can put out a new ad up and start seeing results within days, if not hours. So, if you’re looking to attract more traffic immediately to your site and boost sales, you may want to give PPC some serious thought.

In the end, the greatest benefit PPC advertising Digitals Daddy has to offer, is that it helps websites to get the attention it deserves from the people who will appreciate it most.


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